I’m John Counsel, founder and CEO of The Profit Clinic and the articulator of Fourth Generation Thinking™, a concept with subtle – but powerful – impact in every aspect of our business and personal lives.

This site offers a range of Fourth Generation concepts, strategies, programs and tools to help you realise your true potential without the compromise, stress, poor self-esteem and constant self-recrimination that epitomises classic First Generation systems.

These include our acclaimed Seize the Day!, Master Your FEAR! and Fourth Generation Selling™ programs.

This FREE ebook explains the concept of The Fourth Generation Business.

This FREE White Paper offers insights helpful to anyone in business...

• The Differences Between First, Second, Third and Fourth Generation Business Systems

You'll need Adobe Acrobat® Reader to view and print our White Papers. Download the latest version — FREE — from here. (Click button.)

Next – What does “Fourth Generation” actually mean?