Untitled Document
Powerful
concepts for
business professionals
that deliver more gain
for much less pain |
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If you’ve ever seen the Michael
Douglas and Kathleen Turner movie, “The Jewel of the Nile,” you’ll recall
the scene where they escape from the palace of a maniacal Middle Eastern dictator
in a jet fighter they find hidden in a street-front garage.
 They
climb aboard, fire up the engines, then proceed to wreak havoc in the surrounding
streets and market places. In the process, they not only destroy surrounding buildings,
suck in and burn people who get too close to them and create chaos at every turn,
but they damage the vehicle beyond recognition before destroying it totally in the
middle of nowhere.
They have absolutely no idea of
how to get control of it or get it off the ground and into the air, where it could
whisk them away, quickly, to freedom.
Sound familiar?
Isn’t this just like most
network marketing?
The painful reality
of network marketing in the 21st century
Remember that fundamental truth?
Fourth Generation systems cannot be operated successfully using FIRST Generation principles and practices, despite
any short-term illusion of success.
Conceptually, network marketing
is like a “jet fighter” but, because it has a metal body, wheels, controls, seats,
windscreens and engine, 98% of company managements and distributor networks mistakenly
assume that it’s just a new version of what they’re already used to getting around
in — an automobile!
So they climb aboard and proceed
toward their destination, leaving chaos and destruction in their wake, sucking people
in, burning them and spitting them out. And they never, ever manage to get
their new-fangled "automobile" off the ground. Or, if they do manage it, they eventually crash and burn. (This explains why so many leaders — to the astonishment and bewilderment of their downlines — fail, even after long years of high-flying success.)
In other words, they fall for
one of the most common booby traps in everyday life…
They mistake similarity
for difference!
They go looking for something different and end up being totally hoodwinked by similarities to things that are familiar — and assume that those similarities are the differences they're seeking!
They’re like the legendary Six
Blind Men of Hindustan…
There were six men of Hindustan, to learning much inclined,
Who went to see an elephant, though all of them were blind,
That each by observation might satisfy his mind.
The first approached the elephant, and happening to fall
Against his broad and sturdy side, at once began to bawl,
"This mystery of an elephant is very like a wall."
The second, feeling of the tusk, cried, "Ho, what have we here,
So very round and smooth and sharp? To me 'tis mighty clear,
This wonder of an elephant is very like a spear."
The third approached the elephant, and happening to take
The squirming trunk within his hands, thus boldly up and spake,
"I see," quoth he, "the elephant is very like a snake."
The fourth reached out an eager hand, and felt above the knee,
"What this most wondrous beast is like is very plain" said he,
"'Tis clear enough the elephant is very like a tree. "
The fifth who chanced to touch the ear said, "E'en the blindest man
Can tell what this resembles most; deny the fact who can;
This marvel of an elephant is very like a fan."
The sixth no sooner had begun about the beast to grope,
Than seizing on the swinging tail that fell within his scope;
"I see," said he, "the elephant is very like a rope."
So six blind men of Hindustan disputed loud and long,
Each in his own opinion exceeding stiff and strong;
Though each was partly in the right, they all were in the wrong! |
In other words, they went looking
for the differences and were so distracted by similarities that
they missed the truth entirely!
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